What is an advertising spot and what types are there?

The advertising spot is one of the most effective resources to publicize a specific brand or product and to convince and stimulate the desire of the audience to which it is directed towards a certain objective. But it is also one of those that have a higher price, so they tend to be brief. Usually they do not last more than a minute. And there are few companies that have a budget large enough to pay for extensive advertisements on channels recognized and prime time.

TALKING HEADS

They are the announcements in which a presenter talks about the advantages of a certain product. With which, the strength of the spot resides in him, in what he says and in the way he says it.

TESTIMONIALS

The most effective https://education.microsoft.com/Story/Lesson?token=h40VF  are those in which the clients of the brand preach the virtues of the product. They can be industry experts, famous people or ordinary people. A true reflection of this are the advertisements of television sales.

industry experts

EVERYDAY SCENES

In this type of advertising spot an actor talks about the advantages of the product within a situation of daily life.

MOVIE PIECES

It is an ad as a story, but shorter than a movie and can be as much humor as fear or suspense. In them, the product appears naturally within the story.

PROBLEM-SOLUTION

It is probably one of the oldest. First a problem arises for the viewer to subsequently offer a solution through the product that is advertised.

Do you want to publicize your brand with a segmented audience? Click here: campaign with content marketing.

REASONS

These ads try to convince the viewer of the advantages of the product by showing him the reasons why he should buy it. Sales thanks to this type of advertising spot are usually above average.

Banner
Related Posts

Cabinet Tips: Creative Storage Ideas

July 11, 2019

July 11, 2019

When preparing for all new storage, you will have to remove every pot, pan, dish and groceries from your cabinets....

What is spot pricing market for electricity?

May 30, 2019

May 30, 2019

A spot pricing market is the contract made for buying or selling a particular product later with immediate pricing for...

Best Way to Keep Your Documents Safe

July 10, 2019

July 10, 2019

Your paper documents need to be properly stored lest it gets damaged. So many things can damage paper documents; they...